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Archive for the 'Marketing-Automation Industry Blogs' Category

CEO Perspective: Marketing as a Revenue Driver

Yazan: admin | 02 September 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders.  He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn [...]

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Yazan: admin | 01 September 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found.
1. Measure Campaign ROI
For the first time in the history of the LGO study, over half the firms stated that they [...]

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Yazan: admin | 01 September 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found.
1. Measure Campaign ROI
For the first time in the history of the LGO study, over half the firms stated that they [...]

Seeking a World-Class CMO for Marketo

Yazan: admin | 01 September 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog.
It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. In that short time, we’ve transformed [...]

Seeking a World-Class CMO for Marketo

Yazan: admin | 01 September 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog.
It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. In that short time, we’ve transformed [...]

6 Rules for Content Marketing

Yazan: admin | 27 August 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects.  Unfortunately, not all content is created equal.  To ensure you get the most out of your content marketing efforts, you must follow these six rules:

It is not promotional – promotional [...]

Creativity: The Missing, Yet Critical Element For B2B Marketers

Yazan: admin | 25 August 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

What’s the missing, yet critical element for successful B2B marketers? – Creativity.
It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers.
Typical B2B marketing can [...]

Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth

Yazan: admin | 14 August 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Upon seeing the online media frenzy about the announcement of IBM’s intention to buy Unica, it was hard for me not to create a blog post of my own about the pending acquisition. If you have not yet heard, IBM has announced that they plan to purchase Unica, for per share, or approximately 0 million, [...]

The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Yazan: admin | 13 August 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

Marketers frequently need to review and choose new tools to help improve or streamline their marketing programs.  This can be time consuming and may lead to many dead ends.  Because of this, some marketers make the wrong choice because they just pick software based on a salesperson’s promise or friend’s suggestion.  Other marketers take time [...]

5 Must Watch B2B Videos

Yazan: admin | 10 August 2010 | No Comments
Categories: Marketing-Automation Industry Blogs

What resources do you use to learn more about improving your B2B marketing, increase leads and boost sales revenue? Likely whitepapers, blogs and presentations.
But don’t forget the importance of videos.  Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format.
Here are 5 [...]